Thought Leadership from Rebecca Gacel and the Quadriga Art International team Imagine the flawless direct marketing campaign: a perfectly crafted appeal reaching the targeted ideal donor, through a medium and with a message so suited to their personality and giving preferences that they not only respond, but with a larger gift than their previous one. [...]
Dear clients, partners, and colleagues – All of us at Quadriga Art hope that everyone who was affected by Hurricane Sandy is safe and made it through without any significant impact on you or your family. Our New York, New Jersey, Maryland and New Hampshire offices were in Sandy’s path, but all of them made [...]
“Do you not still get a little thrill of anticipation when the postman shows up, even though you know 99% of what you receive will not hold any value for you? There might be a surprise waiting: A letter from an old friend, a check from a client, and (yes) even an interesting offer from [...]
“It’s too expensive,” says the small businessperson! It is only too expensive if it doesn’t work (which is the case with all marketing, right?) So prepare your campaign carefully, get good advice, and keep a very narrow focus on only those prospects who most fit your preferred customer profile. This quote was featured on Forbes.com.
“The fact that I am still getting mail from reputable companies whom I consider good marketers, tells me there is still value to be obtained through “old-fashioned direct mail.” This quote was published on Forbes.com.
Marketing professionals are always striving to innovate. Let’s face it, the idea of trying something new in the field of marketing is nothing new. Firms continually vie to stand out from the crowd and create campaigns that grab hold of people. Once you break through the barrier of scepticism you can start having a conversation [...]
Charity leaders are feeling more optimistic about their organisations’ financial prospects in the forthcoming year, according to a new report by the National Council for Voluntary Organisations. The umbrella body’s latest quarterly Charity Forecast Survey, carried out last month and published today, shows that 31 per cent of the 200 or so NCVO members who [...]
With the success of Team GB giving the nation a warm glow, it may be tempting to brush the current economic doom and gloom, and legislative threats under the carpet. After all, it’s at least two years before the next shake-up of data laws – the EU’s proposed data protection regulation – reach the UK [...]
The Direct Marketing Association (DMA) has welcomed Royal Mail’s decision to suspend levying reversion surcharges for envelope sealing specifications until April of next year. The moratorium, which came into effect 22 October, 2012 will see a five-month halt to surcharges being passed to mailing houses for machine-readable mail that fails Royal Mail’s sealing specification checks. The [...]
Stories are the raw truth, after everything else is stripped away Never underestimate the power of a story when describing your charity. This became clear to me when another charity’s head and I were presenting our causes to a group of wealthy people at the launch of a joint fundraising initiative. Beneath the smiles, there [...]