Quadriga Art International

elisa — Fri, 02 Nov 2012 13:33:19 +0000

Dear clients, partners, and colleagues – All of us at Quadriga Art hope that everyone who was affected by Hurricane Sandy is safe and made it through without any significant impact on you or your family. Our New York, New Jersey, Maryland and New Hampshire offices were in Sandy’s path, but all of them made [...]

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People enjoy receiving mail

tiffany — Mon, 29 Oct 2012 15:46:51 +0000

“Do you not still get a little thrill of anticipation when the postman shows up, even though you know 99% of what you receive will not hold any value for you? There might be a surprise waiting: A letter from an old friend, a check from a client, and (yes) even an interesting offer from [...]

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#directmail is not expensive if it works

tiffany — Mon, 29 Oct 2012 15:45:35 +0000

“It’s too expensive,” says the small businessperson! It is only too expensive if it doesn’t work (which is the case with all marketing, right?) So prepare your campaign carefully, get good advice, and keep a very narrow focus on only those prospects who most fit your preferred customer profile. This quote was featured on Forbes.com.

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#directmail quote

tiffany — Mon, 29 Oct 2012 15:44:02 +0000

“The fact that I am still getting mail from reputable companies whom I consider good marketers, tells me there is still value to be obtained through “old-fashioned direct mail.” This quote was published on Forbes.com.

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#directmail 2012

tiffany — Fri, 26 Oct 2012 16:25:02 +0000

Marketing professionals are always striving to innovate. Let’s face it, the idea of trying something new in the field of marketing is nothing new. Firms continually vie to stand out from the crowd and create campaigns that grab hold of people. Once you break through the barrier of scepticism you can start having a conversation [...]

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UK charities optimistic about financial growth

tiffany — Fri, 26 Oct 2012 16:21:22 +0000

Charity leaders are feeling more optimistic about their organisations’ financial prospects in the forthcoming year, according to a new report by the National Council for Voluntary Organisations. The umbrella body’s latest quarterly Charity Forecast Survey, carried out last month and published today, shows that 31 per cent of the 200 or so NCVO members who [...]

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UK DMA rallies team for £47bn fight

tiffany — Thu, 25 Oct 2012 15:46:46 +0000

With the success of Team GB giving the nation a warm glow, it may be tempting to brush the current economic doom and gloom, and legislative threats under the carpet. After all, it’s at least two years before the next shake-up of data laws – the EU’s proposed data protection regulation – reach the UK [...]

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DMA welcomes suspension of Royal Mail reversion surcharges

tiffany — Thu, 25 Oct 2012 15:38:13 +0000

The Direct Marketing Association (DMA) has welcomed Royal Mail’s decision to suspend levying reversion surcharges for envelope sealing specifications until April of next year. The moratorium, which came into effect 22 October, 2012 will see a five-month halt to surcharges being passed to mailing houses for machine-readable mail that fails Royal Mail’s sealing specification checks. The [...]

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Stories sell charities

tiffany — Thu, 25 Oct 2012 15:29:27 +0000

Stories are the raw truth, after everything else is stripped away Never underestimate the power of a story when describing your charity. This became clear to me when another charity’s head and I were presenting our causes to a group of wealthy people at the launch of a joint fundraising initiative. Beneath the smiles, there [...]

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US political candidates sending out loads of #directmail

tiffany — Wed, 24 Oct 2012 17:57:05 +0000

Television commercials may be king, but millions of dollars a week are fueling mail ads that are burying swing-state voters in appeals from the presidential candidates, political parties and their allied groups. Gun owners are told Democratic President Barack Obama is a threat and Republican rival Mitt Romney is “the clear choice.” Bilingual ads going [...]

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